India's gaming Market on the Rise
India's gaming Market is experiencing rapid Growth, making it the fastest-growing Market among those tracked by Niko Partners. Despite this Growth, the Market excluding real-money gaming (RMG) is still smaller compared to leading countries in the global gaming industry. Niko Partners' India Gamer Behavior & Market Insights Report highlights key trends shaping the gaming landscape for gamers and gaming companies.
Increased Willingness to Spend
Monetization opportunities are increasing as more Indian gamers are willing to spend on gaming. 77.3% of PC gamers reported spending more on PC games in Q1 2024 compared to the same period in 2023, marking a higher Growth rate than seen in Mobile and console games. Interestingly, female gamers who pay for games spend 8.5% more per month than male gamers, showcasing a diverse spending pattern among the Indian gaming audience.
Battle Royale games and Engagement
The battle royale genre dominates the Indian Mobile gaming scene, with 57% of Mobile gamers playing battle royale games in the past three months. Popular titles like BGMI and Free Fire lead the way. Esports has also become a major force, with 65.4% of respondents engaged in esports. Those involved in esports tend to spend 12% more on gaming compared to non-participants, indicating a growing enthusiasm for esports and Mobile-centric gaming.
Market Insights">
India Gamer Behaviour and Market Insights
Social Influence and game Selection
Social elements Play a major role in gaming for Indian gamers, with 57.2% discovering new game titles through streamers and influencers. Playing with or against friends online and positive reviews from peers and influencers are crucial factors influencing game selection for Indian gamers. Peer recommendations and community engagement significantly impact gaming habits.
Market Growth and Forecasts
In 2023, the Indian video games Market generated $830 million in revenue, reflecting a 15.9% year-on-year increase. The Market is expected to grow by 13.6% in 2024, reaching $943 million in revenue, with projections to surpass $1 billion by 2025. Mobile gaming is predicted to continue dominating the Market, accounting for 77.9% of total revenue, followed by PC gaming at 14.5% and console gaming at 7.7%.
games Final Thoughts
India's gaming Market is poised for significant Growth fueled by increased spending, particularly in Mobile Platforms, and a thriving esports scene. With expectations to surpass $1 billion in 2025, companies eyeing expansion in the global gaming industry should take note of these trends. India offers a plethora of opportunities for game developers and companies looking to capitalize on the region's unique gaming culture.
Source: games-Market-report/?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer">Niko Partners
