Moonray Launches Autobattler Mobile game to Expand gaming Ecosystem
Moonray, the renowned multiplayer battle arena game set in a surreal, post-human world, has recently announced the upcoming launch of its new Mobile game, Autobattler. Anticipated to be released in the first quarter of 2025, Autobattler aims to reach a wider audience of gamers and enhance the Moonray ecosystem. This strategic move aligns with Moonray's goal of diversifying its user base by offering a more accessible gaming Experience on Mobile devices while complementing its flagship AAA title available on PC and consoles through the Epic games store.
Significance of Autobattler in Moonray's Strategy
Hans Andersson, the Chief Business Officer and co-founder of Moonray, highlights the importance of the Mobile game launch, emphasizing how Autobattler will enable the company to expand its reach and engagement. He stated, "The Autobattler Mobile game will allow us to vastly expand our user base and playtime by providing access to gamers who cannot Play the AAA version and allowing users to Play on-the-go."
The upcoming Autobattler Mobile game seeks to cater to a broader spectrum of players, especially those who prefer gaming on Mobile devices. It will integrate the same Digital assets used in the PC and console versions, such as the MNRY Token, enabling players to unlock exclusive content and earn Rewards through tournament-style matches. By harmonizing these assets across different Platforms, Moonray aims to foster deeper engagement within its gaming ecosystem and offer a cohesive Experience to players.
Embracing blockchain Technology for a Unique gaming Experience
Moonray stands out for its utilization of blockchain Technology, which introduces Digital asset Ownership and Token-based Rewards into the gaming landscape. Through customizable NFTs and blockchain-powered tokens like MNRY, Moonray incentivizes players to participate more strategically in the game, steering away from traditional "button-mashing" mechanics. These blockchain components are optional, ensuring seamless gameplay for users unfamiliar with web3 technologies. Moonray's inclusive approach targets both blockchain enthusiasts and traditional gamers, focusing on enhancing user Experience and simplifying onboarding.
Expanding Through Strategic Partnerships and Multi-Platform Presence
The introduction of Autobattler is part of Moonray's comprehensive strategy to not only diversify its gaming offerings but also extend the Moonray universe across various media formats. The interconnected ecosystem includes a graphic novel, Mother's Skin, available in numerous comic stores in North America and the UK, which enriches the game's backstory and visual design.
Moonray has joined forces with Reel FX to adapt the game and novel into an animated series, highlighting the company's commitment to multi-platform success. Collaborations with prominent investment firms like Animoca Brands, Polygon Ventures, and Cardano, as well as partnerships with game Development studios like Digital Void and content creators such as Reel FX, are pivotal in Moonray's expansion strategy.
Yat Siu, Executive Chairman of Animoca Brands, emphasized the significance of the forthcoming Mobile game, stating, "The addition of a Mobile game to Moonray's immersive combat Experience will broaden the game's user base and appeal, and the easy integration of blockchain Technology is subtle and Smart."
Final Thoughts: Moonray's Path Forward
Moonray's innovative approach to integrating blockchain Technology with traditional gaming experiences sets a new standard in the industry. By offering Token Rewards and NFTs as optional features rather than mandatory elements, Moonray ensures its appeal to a diverse audience.
With a robust community of over 100,000 members on Discord and 170,000 followers on X, Moonray has already established a strong presence. The launch of Autobattler in Q1 2025 is poised to accelerate this Growth further, attracting a fresh cohort of Mobile gamers and expanding the Moonray universe into new territories. For more information, visit Moonray's official social media accounts.
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